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Simple, rapide et efficace, Smoobu synchronise vos annonces (Booking, Airbnb, Vrbo...) sans effort et vous permet de gérer vos réservations, paiements et messages depuis un seul tableau de bord.
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Plus complet et modulable, Lodgify se distingue par son site web intégré, ses automatisations avancées et son Channel Manager puissant — idéal pour les pros et les grands portefeuilles locatifs.
🚀 Découvrir LodgifyNavigating the bustling world of vacation rental management software can sometimes feel like a puzzle. Between international giants and local solutions, how do you choose the tool that will truly transform your business? Today, we shine a spotlight on two major "Made in France" players: Superhote and Elloha. Both promise to simplify the daily life of hosts, gîte managers, conciergeries and other tourism professionals. But beyond the glittering promises, what are their real strengths? Where do their fundamental differences lie? Strap in, because we're breaking down all of this to help you make the most informed decision possible.
Before diving into the inner workings of these two property management platforms, let's introduce them. On one side, Superhote, born in 2016 from the experience of seasonal renters themselves, who wanted to create a tool designed for automation and simplification of daily tasks. On the other, Elloha, rooted at the foot of the Pyrénées-Orientales, which positions itself as a French solution for tourism professionals seeking to reclaim control of their direct sales and centralize their management. Two visions, two approaches, but a common goal: optimize your bookings and save you valuable time.
Superhote quickly established itself as a comprehensive channel manager for vacation rental. Conceived by investors and Airbnb hosts themselves, it was designed to address concrete on-the-ground issues. The strong idea behind this platform is to centralize and automate as many time-consuming tasks as possible: calendar synchronization across the various booking platforms (OTAs), management of payments and deposits, communication with travelers, and even monitoring of cleaning teams.
This software aims to lighten hosts' mental load, allowing them to focus on what matters: delivering an impeccable customer experience. With its streamlined interface, Superhote hides a real arsenal of features. Flexibility is a guiding principle, making it suitable for both owners of a single cottage and concierge services managing dozens of properties. It is particularly appreciated by Airbnb hosts and other similar platforms, for whom responsiveness and fine management of short stays are crucial.
Elloha presents itself as a French solution designed for a market it knows inside out: professionals in tourism who want to master their sales without being swallowed up by commissions from major online travel agencies (OTAs) such as Booking.com or Airbnb. This all-in-one platform brings together availability management, dynamic pricing, direct bookings, and multichannel distribution within a single interface.
One of its strong points is its direct booking engine that you can graft onto your own website or social networks. Goodbye to stacking tools and constant tab-juggling. Elloha's promise is clear: clear, fast management that is flexible enough to stand up to international giants while maintaining a strong local footprint. Elloha is particularly aimed at small and medium-sized structures: family-run hotels, guest houses, cottages, vacation rentals, campsites, holiday villages, and even regional concierge services.
Let's get to the heart of the matter: the features. This is where the real differences come into play and where each software reveals its potential.
The core of any property management system is the channel manager of which Hotelub.fr is an expert. It ensures the synchronization of your listings across all booking platforms.
| Feature / Software | Superhote | Elloha |
| Airbnb API connection | ✔️ | ✔️ |
| Booking.com API connection | ✔️ | ✔️ |
| VRBO/Abritel API connection | ✔️ | ❌ |
| Google Vacation Rentals connection | ✔️ (Indirect via partners ?) | Not specified |
| Other channels (iCal) | ✔️ | ✔️ |
| Bidirectional synchronization | ✔️ | ✔️ |
| Real-time pricing & availability updates | ✔️ | ✔️ |
| Automatic "Gap Fill" management | ✔️ | ❌ |
Superhote, champion of multi-OTA synchronization, connects your accommodations to the main platforms: Airbnb, Booking.com, Abritel/VRBO, and more. Its bidirectional synchronization guarantees that your calendars, rates and restrictions are updated in real time across all channels, minimizing the risk of overbooking – every host's nightmare. A change in Superhote is instantly reflected everywhere.
A major strength of Superhote is its automatic "Gap Fill" management. Imagine, a booking ends, and a window of a few nights opens up just before the next one. Superhote can automatically open this period to optimize your occupancy rate, without manual intervention. A real time and money saver, especially for conciergeries or multi-property owners.
Elloha, for its part, offers a fast and reliable synchronization with platforms like Booking.com, Expedia, Airbnb, or Hotels.com via a direct API connection. It automatically aligns rates and calendars, reducing repetitive data entry. However, there is no API connection with Abritel/VRBO, which can be a drawback for owners targeting that specific market, particularly for vacation homes. More importantly, Elloha does not support the automatic "Gap Fill" feature. You will therefore need to open these slots manually, a task that can quickly become tedious.
Having a dedicated website with a direct booking engine has become essential to reduce your dependence on OTAs and optimize your margins.
| Feature / Software | Superhote | Elloha |
| Integrated booking engine | ✔️ | ✔️ |
| Website builder included | ✔️ (simple) | ✔️ (many templates) |
| Site customization | Simple | Advanced (templates, media, special offers) |
| Online payment (Stripe) | ✔️ | ✔️ |
| Acceptance of vacation vouchers | Not specified | ✔️ |
| Blog/News section for SEO | Not specified | ✔️ |
Superhote includes an online booking engine that you can add to your existing site or use to create a direct site via its platform. The goal is clear: increase profit margins by avoiding commissions. Customers can book 24/7, pay online, and receive all necessary information. The site builder is functional but aims to be simple, focusing on efficiency.
Elloha excels in this area. It offers websites with a wide range of templates that are very attractive, allowing owners to build a professional storefront in just a few clicks. You can customize the appearance at any time, and the site is multilingual. The platform lets you present your properties with photos and videos, display special offers from local partnerships, and even configure payment links for add-on sales (bottle of champagne, gift baskets, bike rentals). The booking engine is optimized for conversion and supports various payment methods, including vacation vouchers. As a cherry on top, a blog and news section is included, a valuable asset for Google SEO and your website visibility.
Automation is the key to freeing up time and optimizing the management of your rentals.
| Feature / Software | Superhote | Elloha |
| Automated message sending (email) | ✔️ | Less complete (no first auto email) |
| Centralized messaging (Airbnb, Booking) | ✔️ | ✔️ |
| Centralized messaging (VRBO/Abritel) | ✔️ | ❌ |
| Centralized messaging (SMS, WhatsApp) | ✔️ | ❌ |
| Security deposit management | ✔️ (via Stripe) | ✔️ (via Stripe) |
| Digital contracts & electronic signatures | ✔️ | ❌ |
| Integrated smart locks (Nuki, Igloohome) | ✔️ | ❌ |
| Assignment & tracking of tasks (cleaning, maintenance) | ✔️ | ❌ |
| Remote temperature monitoring (Netatmo) | ✔️ | ❌ |
| Noise sensors | ✔️ | ❌ |
Superhote is a champion of complete automation. Each step of the customer journey can be accompanied by automated communication: instant confirmations, welcome emails, arrival reminders, access instructions, review requests, and even sending messages to your cleaning staff. Sequences are programmable, customizable by channel (email, SMS, WhatsApp) and by language. Dynamic variables allow you to personalize each message. A boon for conciergeries and multi-property owners.
But that's not all! Superhote includes a comprehensive system to collect deposits, manage balances and lock/unlock security deposits via Stripe. It also enables automatic generation of rental contracts with electronic signatures. For self check-in, Superhote integrates with smart locks like Nuki and Igloohome. Owners can even assign tasks to their cleaning and maintenance teams, with automatic notifications and real-time tracking. Features like remote heating monitoring (via Netatmo) and noise sensors to prevent disturbances complete this already rich picture.
Elloha, by contrast, is less advanced on the automation front. Its centralized messaging is convenient for Airbnb and Booking (as well as VRBO/Abritel from your computer), but it does not allow SMS or WhatsApp messages to be sent directly from the mobile interface. Moreover, it does not automatically send a first thank-you email when a new booking occurs, which requires manual actions. Management of deposits and payments via Stripe is present, but Elloha does not offer digital contracts, electronic signatures, or integration with smart locks. Task management for housekeeping staff is not a feature either, and there is no connection possible with temperature or noise sensors. These gaps can be deal-breakers for managers looking to maximize autonomy and automation of their business.
Revenue optimization also depends on a sharpened pricing strategy and effective marketing tools.
| Feature / Software | Superhote | Elloha |
| Pricelabs connection (dynamic pricing) | ✔️ | ❌ |
| Creation of pricing grids (season, events) | ✔️ | ✔️ |
| Creation of promotions, promo codes | ✔️ | ✔️ |
| Marketing email tools | ✔️ | ✔️ |
| Creation of gift cards / packages | ✔️ | ✔️ |
| Creation of customer database | ✔️ | ✔️ (automatic) |
| Upsell (sales enhancements) | Not specified | ✔️ |
Superhote offers fast and ergonomic pricing management, with a calendar that allows real-time price changes across all platforms. A crucial point: its connection with Pricelabs, the most powerful dynamic pricing software on the market. Thanks to its algorithms, Pricelabs analyzes the market and defines a day-by-day pricing grid, which is then automatically updated by Superhote across all your channels. For investors keen on automation or managers of multiple properties, this integration is an invaluable asset for maximizing revenue.
Elloha allows building flexible pricing grids (high/low season, events, discounts for long stays) and quickly creating promo codes or special offers. It also offers integrated marketing tools: sending promotional emails, creating gift cards, and featuring thematic packages ("Romantic Weekend", "Relaxation and Spa Stay"). These features are designed to generate additional revenue and diversify the customer base. Elloha also excels in automatically creating a customer database, aiding loyalty through targeted offers. However, the absence of integration with a dynamic pricing tool like Pricelabs means price management remains manual, which can be a major drawback for larger structures or hosts looking to automate their revenue strategy.
To steer your business, it's essential to have access to precise reports and an overview of your finances.
| Feature / Software | Superhote | Elloha |
| Dashboard (Revenue, occupancy rate, RevPAR) | ✔️ (detailed, exportable) | ✔️ (daily, monthly, yearly) |
| Detailed statistics | ✔️ | ✔️ |
| Market analysis | ✔️ | ✔️ |
| Data export | ✔️ | Not specified (less detailed) |
| Invoicing and accounting tracking | ✔️ | ❌ |
| Revenue breakdown by property/owner | ✔️ | ❌ |
Superhote includes very comprehensive dashboards that track your key indicators (occupancy rate, average revenue per night, total revenue, RevPAR, tourist tax) and compare them to market data. These analyses allow you to adjust your pricing and strategy in real time. The invoicing and accounting tracking module lets you issue compliant invoices, track payments and export data for your accountant. Conciergeries will appreciate the ability to break down revenues by property, by owner or by period, ensuring total transparency. Reports are accessible both on desktop and on mobile.
Elloha offers a revenue tracking daily, monthly, yearly or customized. Circular charts ("pie charts") show revenue by room type, products sold, distribution channels, and number of travelers. It also shows the booking window and the origin of travelers, data useful for adjusting promotions. Nevertheless, Elloha's reports seem less detailed and the tool does not offer a billing module nor revenue breakdown by property. Access from the mobile app is limited to an overview of revenue, without the detail and export features offered by Superhote.
Mobility management is crucial, as is the ability to connect your software to other specialized tools.
| Feature / Software | Superhote | Elloha |
| Mobile app (iOS/Android) | ✔️ (complete) | ✔️ (limited) |
| Pricing/duration management via app | ✔️ | ❌ |
| Traveler messaging via app | ✔️ (email, SMS, WhatsApp) | ❌ (no SMS/WhatsApp) |
| Cleaning task tracking via app | ✔️ | ❌ |
| Zapier/Make integration | ✔️ | ❌ |
Superhote offers a comprehensive mobile application (iOS and Android) that mirrors the main features of the web version. From the app, you can view and update the schedule, access stay details, send automated messages, track cleaning tasks, manage codes for connected locks and receive push notifications. This mobility is a major asset for on-site hosts and conciergeries. Additionally, Superhote opens up to a tier of third-party tools via advanced integrations with Zapier/Make, enabling you to create personalized automations and connect the software to hundreds of other applications.
Elloha also has a mobile application, but its features are much more limited. It allows viewing the schedule and adding a reservation, but price management is not available from the smartphone, nor centralized messages via SMS or WhatsApp. Task tracking is not offered via the app either. As for third-party integrations, Elloha does not offer connections with software like Zapier or Make, significantly limiting the possibilities for advanced automation and interconnection with other external tools.
Each solution is designed for specific user profiles. Their strengths and weaknesses stem from this orientation.
Superhote is primarily aimed at seasonal landlords who want to take back control of their operation without getting overwhelmed by technical management. Its flexibility makes it ideal for:
• Owners of one or more touristy furnished properties.
• Conciergeries specializing in short-term rental.
• Gîte and guesthouse managers looking to automate their communications and payments.
• Real estate investors aiming for short-term rental.
It is a preferred choice for those who manage several properties, who want to delegate cleaning and maintenance, or who have other professional activities and seek to automate as many tasks as possible. Superhote fits perfectly the needs of Airbnb hosts for whom responsiveness and fine management of short stays are essential.
Elloha has been clearly designed for those who work at a human scale and want to keep a direct relationship with their clients. It speaks directly to:
• Family hotels and guesthouses who want to stay visible without blowing their budget on commissions.
• Cottages and vacation rentals needing a clear schedule and a simple booking engine.
• Campgrounds and holiday villages juggling the seasons.
• Tourist offices and local organizations marketing accommodations.
Elloha is perfectly suited for a guesthouse manager taking care of their homes daily (housekeeping, manual pricing, guest reception). A small owner who does not want to automate and has only one or two properties might find it suitable, especially thanks to its included website and marketing tools.
| Characteristic | Superhote | Elloha |
| Strengths | - Complete automation (messages, check-in, tasks) - Advanced integrations (Pricelabs, smart locks, Zapier) - Rich mobile app - Local responsive support - Ideal for conciergeries and multi-property owners - Transparent pricing and "Gap Fill" management | - Included website with many templates - High-performing and customizable booking engine - Integrated marketing tools (gift cards, packages) - Automatic creation of customer database - Local anchoring and French solution - Simple for small structures - Supports vacation vouchers |
| Weaknesses | - Less suited for traditional hotels - Simpler website creator than Elloha - Potentially higher price for 1-2 properties | - Lacks key automations (messages, autonomous check-in) - No Pricelabs integration nor smart locks - Limited mobile app - Less detailed financial reports - No staff task management - Does not support automatic "Gap Fill" - Customer support sometimes criticized for responsiveness on public reviews - Resiliation and automatic withdrawals complexity reported by users |
Price is often the make-or-break factor. Understanding the pricing structure is essential to avoid surprises.
| Plan / Software | Superhote (discounted) | Elloha |
| Basic subscription (1-3 accommodations) | €57 ex. tax /mo (with discount) | Startup Plan: €268 incl. tax/year (approx. €22.33/mo incl. tax) |
| Beyond 3 accommodations | +€7 ex. tax/mo per property | Connect Plan: €548 incl. tax/year (approx. €45.67/mo incl. tax) |
| Most complete plan | €57 ex. tax /mo (for 1-3 properties, all features included) | Magic Plan: €648 incl. tax/year (approx. €54/mo incl. tax) |
| Pricing structure | Fixed + per property | Annual tiered pricing (Startup, Connect, Magic) |
| Free trial | 30 days after demo | 21 days |
| Additional fees/commissions | No on direct bookings | Hidden commissions via Stripe reported by users |
Superhote aims to be transparent about its pricing. The base price is €57 ex. tax per month (often with a discount) for 1 to 3 accommodations, with all features included, no paid modules to add. Beyond 3 properties, the price increases by €7 ex. tax per property per month. Pricing is therefore flexible and adapts to the actual portfolio size. A free 30-day trial is available after a personalized demonstration.
Elloha offers three annual pricing plans:
• Startup Plan : approximately €22.33 incl. tax/mo (€268 incl. tax/year). Aimed at small establishments for the essentials (direct booking engine, synchronization with a few channels, standard support).
• Connect Plan : approximately €45.67 incl. tax/mo (€548 incl. tax/year). For hosts on multiple platforms, including a complete channel manager, extended synchronization, and statistics.
• Magic Plan : approximately €54 incl. tax/mo (€648 incl. tax/year). The most complete plan, integrating advanced marketing tools, priority support and integrations.
Elloha offers these prices regardless of the number of properties rented within the plan limits, which can be attractive for a single owner with several properties not requiring advanced automation. However, customer reviews flag hidden commissions via Stripe and difficulties with termination or refunds, with unexpected automatic charges. The opacity on exact prices beyond annual packages and the structure’s complexity are frequently noted. A 21-day trial is available.
For a small owner with 1 or 2 accommodations who does not need advanced automation, Elloha's Startup plan initially seems more affordable. But for any growth or need for increased efficiency, the flexibility and full features of Superhote can quickly become more advantageous, despite a potentially higher starting price for the very small portfolio.
User feedback from the field is crucial in assessing the real effectiveness of a software.
User feedback for Superhote is generally very positive. The ease of use and the ergonomics of the interface are regularly cited strengths. The platform is perceived as intuitive, clear, and not requiring complex training to navigate. The advanced automation (messages, check-in, team management) is unanimously praised as a huge time saver and a significant reduction in mental load. The customer support, 100% French, is frequently praised for its responsiveness and knowledge of local realities. Conciergeries particularly appreciate the team management and advanced integrations (smart locks, Pricelabs). A few rare criticisms mention a sometimes dense interface during initial configuration.
The user experience with Elloha is more contrasted. If some reviews praise an open and friendly corporate culture and a pleasant working environment (for employees), as well as an innovative approach and a certain flexibility (remote work, adaptable hours), the client experience with the software is often criticized.
Initially, the booking engine and website templates are appreciated for their simplicity and efficiency. However, negative feedback is numerous and focuses mainly on:
• Customer support nonexistent or very hard to reach : "No more phone contacts", "only emails and responses with screenshots", "no consideration of your situation".
• Many bugs and malfunctions : "overbookings", "hidden charges from Elloha on STRIPE", "difficult to set up and later remove connections", "the site cannot manage synchronizations with Booking when a host has several homes under one account".
• Poor synchronization management : Problems with Airbnb, incorrect manipulations on client accounts, requiring to recreate listings and losing earned notoriety.
• Questionable business practices : Misleading advertising ("0% commission" while fees are charged), automatic charges after cancellation without justification, refund refusals, and even threats of criminal proceedings for non-payment after unsubscribing.
• Lack of training and organization : Among employees, reviews mention "no proper conduct or manners" of managers, a "manager not trained", "no organization and no training plan".
Overall, despite positives about corporate culture for employees, the customer experience with Elloha seems heavily degraded by support issues, major technical bugs, and business practices that raise questions about their ethics, potentially causing direct financial harm to users.
The market for tourism accommodation management software is vast. While Superhote and Elloha are two interesting options, there are other notable competitors.
• Lodgify : Often cited as a heavyweight of the "all-in-one" space, it offers a turnkey website, a direct booking engine and a solid channel manager. Its strength lies in its flexibility and its numerous integrations. It is regarded as a robust and cost-effective solution, suitable for growth.
• Amenitiz : This European solution is gaining momentum, betting on simplicity and aesthetics. It allows quickly creating a website with a polished design, with a booking engine and integrated marketing tools. More specifically designed for boutique hotels and guest houses.
• Smoobu : Loved by seasonal landlords, Smoobu focuses on smooth synchronization with OTAs and automated communication. It is often perceived as simple, affordable, but potentially less rich in advanced automations than Superhote.
• Guesty for Hosts (simplified version of Guesty) : Ideal for independent hosts and small structures, it centralizes channels, payments and client communications, benefiting from the reliability of its parent company recognized by major players.
• Beds24 : A heavyweight in the sector with many capabilities, but known for its steep learning curve and a less intuitive interface, often described as a bear to use. Less suitable for beginners.
These alternatives offer different combinations of features and philosophies, and it's important to consider them based on your specific needs.
So, Superhote or Elloha? The answer will very clearly depend on your profile and your ambitions for managing your tourism accommodations.
If you are the owner of a small guesthouse or a unique cottage, who manages everything manually, who values direct client contact and whose marketing strategy relies on an attractive website and personalized themed offers, Elloha might seem a viable option, especially thanks to its website creation and integrated marketing tools. The Startup plan, the most affordable, could suffice for basic needs. However, it is crucial to take into account the numerous negative feedback on customer support, recurring bugs and pricing practices, which can, in the long run, generate more stress and financial losses than a real gain. These issues are major and cannot be ignored. The initial promise of simplicity and direct sales is appealing, but execution often leaves much to be desired for a significant portion of its customer base.
On the other hand, if you are a seasonal renter (even with a single property but with the ambition to grow), a multi-property owner, an Airbnb concierge or a real estate investor looking to maximize efficiency, automate as much as possible and delegate with ease, then Superhote clearly positions itself as the best choice. Its all-in-one approach focused on automating messages, payments, check-ins via connected locks, task management for teams, and especially the integration with Pricelabs for dynamic pricing, are unmatched advantages. The automatic "Gap Fill" feature is a perfect example of Superhote's philosophy: freeing up your time by optimizing your calendar effortlessly. The complete mobile app and the responsive local support reinforce this value proposition, offering precious peace of mind. Superhote is designed to support the growth of your business, allowing you to manage more properties with less mental load.
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